GREWUS Joins Audio Foundry To Bridge Acoustics With Advanced Haptics And Multisensory Interfaces

Audio Foundry is proud to welcome GREWUS GmbH to its growing alliance of automotive audio innovators, marking a significant step forward as the platform expands into the broader realm of haptics, sensing, and human-machine interface (HMI) integration. 

GREWUS, headquartered in Hamburg, Germany, brings world-leading expertise in acoustic signaling devices and active haptic feedback systems, critical building blocks in the evolving landscape of multimodal cabin interaction. As vehicles become increasingly intelligent and software-defined, GREWUS’s components play a key role in how drivers and passengers receive information, alerts, and tactile confirmations through sound and touch. 

“We’re entering a new era where sound, touch, vision, and environmental sensing all converge to shape the in-cabin experience,” said Abhishek Singhal, Marketing Manager at Audio Foundry. “GREWUS not only strengthens our capabilities in haptics and feedback systems but also helps us build out the complete sensor-fusion ecosystem that modern HMIs and UXs demand.” 

Audio Foundry was originally established to accelerate in-vehicle audio development through real-world prototyping and collaboration. As OEMs push toward immersive, software-defined cabins, the Audio Foundry is now evolving to support a fuller range of in-cabin experiences that utilize multiple sensor-based technology like haptics, cameras, and adaptive surfaces. 

“Joining Audio Foundry offers GREWUS a direct path to co-develop real solutions with brands who are shaping the future of user experience,” said Elisa Santella, Managing Director at GREWUS. “Our haptic and acoustic feedback systems are already playing a vital role in making HMIs more intuitive, safer, and enjoyable and this partnership allows us to do even more, even faster.” 

About GREWUS GmbH 

GREWUS GmbH is an innovative technology company specializing in acoustic signaling devices and active haptic feedback. The company develops and supplies customized solutions for industries such as automotive, medical technology, consumer electronics, white goods, gaming, and commercial vehicles. 

With a holistic development approach, GREWUS combines high-precision components such as piezo discs, electromagnetic actuators, and microphones with deep application know-how to deliver high-performance acoustic and haptic systems from warning signals and blinker feedback to haptic interfaces in steering wheels and displays. 

As a recognized Tier 1 and Tier 2 supplier, GREWUS works closely with international OEMs, universities, and technology leaders. Its Global Competence Center in Hamburg serves as the hub for development, validation, and global customer engagement supported by partnerships with certification bodies such as TÜV. 

As part of BeStar Holding, with production sites in Asia and the USA, GREWUS benefits from global manufacturing capabilities producing approximately 30 million components annually for the automotive sector alone. 

Learn more at www.grewus.de./

About Audio Foundry 

The Audio Foundry is a technology collaborative, empowering members to bring disruptive ideas to life in automotive audio and acoustics.  Headquartered in Wales, United Kingdom, the Audio Foundry hosts a member alliance and fully equipped makerspaces staffed by experienced engineers and support team members. Founded in 2023, the Audio Foundry serves as an experimental retreat for OEMs, component manufacturers, and technology providers across the value chain. Audio Foundry is dedicated to the discovery of novel technologies and experiences that enhance the automotive audio ecosystem. Visit www.audiofoundry.org    

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Andrea Škrobić  

Grewus GmbH 

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Tyrel Nunes 

Audio Foundry  

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